Case Study: A Complete Website Redesign
In collaboration with an exceptional team of developers, project managers, and designers, we completing reimagined this Drupal website to showcase skills, experience, and results.
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The website was running an old version of Drupal with an out-dated design and expired case study content. Text monopolized the pages which impacted the user experience, both on desktop and mobile.
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We upgraded to Drupal 8, rebranded with a new logo and modern design, and rewrote the copy to prioritize SEO and readability. This included new iconography and fonts.
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A streamlined user experience, clearer company verbiage, better SEO and accessibility, and more opportunities to showcase results and outcomes.
Content Examples
Article
October 10, 2011
This summer aspiring entrepreneurs from around the world gathered in an auditorium on the University of Colorado Boulder campus. There were five presenters. Each had five minutes to pitch their entrepreneurial business idea to the audience of nearly 100 people. In turn, the audience had five minutes to ask questions. Read Here
Case Study
September 1, 2021
I created this case study for Relevant Bits, with the help of a talented designer and supportive leadership. The process included interviewing the internal development team and employees of Autodesk, the client.
Blog
September 30, 2014
I recently listened to This American Life’s “Origin Story 2014”, a piece about where people come from, how businesses start, and where roots get put down. Everyone and everything has an origin story. Redstone Strategy Group’s origin is somewhere in the Amazon rainforest, but the company has very deliberately put down roots in both Colorado and California.
Snippets
The following are examples of content I created, often in collaboration with designers, developers, trainers, and leaders. The content includes sales brochures, social media posts, website copy, email newsletters, and published articles.
